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Coronavirus drove a boom in virtual content; to protect artists, copyright law must catch up

usemybeat | February 25, 2021

On April 19, Rainn Wilson (a.k.a. Dwight Schrute) appeared on John Krasinski’s YouTube show “Some Good News,” and warned his former “Office” cast member not to stream a Chance the Rapper song without first getting permission from the artist or the publishing company. Krasinski then brought Chance himself onto the show, and he gave the green light.

The COVID-19 pandemic has generated this type of abundant good will across media and entertainment businesses: DJs are spinning music free online; Alex “A-Rod” Rodriguez and Jennifer Lopez are posting dances to popular songs on TikTok, Broadway performers are singing tributes to Stephen Sondheim on YouTube, art gallery exhibitions have gone virtual and professional athletes are playing video games on ESPN.

But all these well-intentioned efforts have powerful implications in terms of intellectual property — presenting perilous obstacles as well as promising opportunities. Even before pandemic pushed our lives online, our digital moment was crying out for a new, more streamlined, simplified approach to managing this copyright can of worms. Read more…

Written by usemybeat





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